Nurture Your Leads

Description

Nurture Your Leads is a mobile-first CRM workspace built for modern real estate agents — designed around speed, simplicity, and results. The platform helps agents stay on top of their pipeline, follow up faster, and never miss an opportunity. Conversations, tasks, and lead progress all live in one place, giving brokers and teams full visibility into where deals stand and what needs attention. It serves agents across the Philippines, consolidating fragmented lead sources into a single, fast, and affordable workflow tool.

Problem

Real estate agents in the Philippines operate across fragmented lead sources — portals, Facebook Ads, email inquiries — with no centralized system to track follow-ups or manage pipeline. Manual data entry was slow and error-prone, and missed follow-ups directly translated to lost deals. Brokers needed a purpose-built tool that captured leads automatically, surfaced what needed attention, and worked seamlessly on mobile without the overhead of bloated enterprise CRMs.

Technical Details

The platform is built on Next.js for the web application with a mobile-first UI translated from Figma prototypes. Lead automation is handled by n8n workflows that leverage Google Pub/Sub to monitor inboxes in real time, parse message bodies and attachments, extract structured lead and property fields, validate and deduplicate records, and sync them to the platform via internal APIs. Facebook Lead Ads integration was built using the Facebook Marketing API to enable real-time lead syncing directly into campaign and property management workflows. The backend handles event-driven ingestion pipelines with structured logging and alerting for visibility into automation health.

My Role

I worked as a full-stack developer across the full product lifecycle. I converted Figma prototypes into responsive Next.js applications, closely matching design specifications across desktop and mobile. I implemented the Facebook Lead Ads API integration — including data models and webhook handling for real-time lead syncing into property and campaign workflows. I also architected and built the email-to-platform automation pipeline using n8n, Google Pub/Sub, and custom parsing logic. Beyond features, I contributed to performance tuning, improved error visibility through structured logging and alerts, and delivered UI/UX enhancements that reduced friction in property and campaign management.

Challenges

The most complex challenge was the automated lead ingestion system — specifically parsing email content from multiple real estate portals and mapping unstructured inquiry data to structured CRM fields. Each portal formats emails differently, so the parsing logic had to handle variation reliably. The system also had to be event-driven and near real-time using Google Pub/Sub, validate and deduplicate records before syncing, and handle failures without losing leads. The Facebook Lead Ads integration required understanding the Marketing API's webhook flow, access token management, and lead form field mappings at the campaign level.

Screenshots

Conclusion

Nurture Your Leads successfully addressed a real pain point for Philippine real estate agents by automating the most tedious parts of lead management. The automated ingestion pipelines — both Facebook and email — significantly reduced manual data entry and sped up lead intake. The platform serves brokers and brokerage teams across the Philippines, and working on it gave me deep experience in event-driven architecture, publisher-subscriber systems, third-party API integrations, and building automation pipelines that run reliably in production.